Experience
Qualifications
Qualifications
Tracy demonstrates a strong focus on marketing, talent management and education. Her diverse background highlights her strategic marketing, human resources and education expertise, making her a valuable asset in strategic management roles. Tracy has a passion for brand promotion.
Qualifications
Qualifications
Qualifications
Tracy holds a strong educational background with a focus on business and marketing. Currently pursuing a Master of Business in Human Resource Management, she attained a Bachelor of Business in Marketing, where she was awarded the University Medal for outstanding academic performance for her honours research on Employer Branding at James Cook University (JCU).
Key Attributes
Qualifications
Key Attributes
Tracy brings a diverse skill set encompassing customer service, sales and marketing, business development, and human resources management. Tracy has proven administrative and managerial capabilities with strong organisational skills, leadership skills and technological literacy. Tracy is an avid researcher and a lifelong learner.
Key Attributes
- Strategic and creative
- Proven administration and managerial capabilities
- Ability to work independently within team environments
- Highly organised with good technological literacy
- Time and priority management
- Strong critical thinking skills
- A solution-focused approach to problem-solving
- Willingness to learn and research
- High level of competency in Microsoft Office applications
- Proficiency in Adobe Creative suite
- Proficiency in the use of data analysis software: Survey Monkey, Qualtrics, IBM SPSS, NVivo and Tableau.
Qualifications
2024 - 2025
Master of Business (Human Resource Management)
Queensland University of Technology (QUT)
2020 - 2023
Bachelor of Business (Marketing in the digital age) with Distinction
Honours Class 1 - Employer branding in recruitment marketing - Gen Z
University Medal Recipient for exceptional academic performance in coursework and research
James Cook University (JCU)
2018
Digital Marketing Strategy Workshop
Central Queensland University (CQU)
2014 - 2015
Bachelor of Nursing Science
James Cook University (JCU)
2003
Cert IV in Real Estate Agency Practice
Real Estate Industry of Queensland (REIQ)
1994
International Trade Finance Certificate
International Chamber of Commerce (ICC)
Experience
May 2023 - Present
May 2023 - Present
May 2023 - Present
Talent & Culture Administrator
Accor Hotels
As part of the Shakespeare Property Group Pty Ltd, Talent & Culture HUB, reporting to the Portfolio Director of Talent & Culture, Tracy coordinates the contractual onboarding and induction of new employees and provides HRIS administration for each of the five hotels within the ownership group.
Novotel Cairns Oasis Resort
Pullman Cairns International Hotel
Novotel Sunshine Coast Resort
Peppers Marysville Hotel
Hotel Woolstore 1888 Sydney
Feb 2023 - Present
May 2023 - Present
May 2023 - Present
Sessional Lecturer / Tutor
James Cook University
Reporting to the Subject Coordinator and supported by the Academic Head of Management, Tourism & Governance, Tracy successfully planned and delivered lectures and workshops to business students. The role involved delivering content and addressing core issues, perspectives and decision-making procedures relating to people management (human resources), marking student assessments, providing feedback and student consultations. Content was delivered via both online and face-to-face classes.
Sep 2020 - Dec 2022
May 2023 - Present
Sep 2020 - Dec 2022
PASS Leader - James Cook University
As a PASS Leader, Tracy facilitated Peer Assisted Study Sessions (PASS) for first-year students. She mentored students by offering study tips for success in BU1003 Principles of Economics. Tracy integrated course content with additional sources to promote effective learning using university resources and individual initiative.
Mar 2016 - Aug 2020
Mar 2016 - Aug 2020
Sep 2020 - Dec 2022
Marketing & Client Relations Manager
BDO Accounting and Advisory
Reporting directly to the CEO and working closely with the Board and Partners, Tracy focused on implementing strategic marketing initiatives to enhance client interactions and grow the business, ensuring the BDO brand was not compromised. Tracy provided practical solutions leading to positive outcomes.
Key Responsibilities
- Budgeting and strategy
- Brand management
- Email marketing - client communications
- Intranet – internal communications
- Local market networking and corporate sponsorships
- Digital marketing
- Event management
- Advertising and recruitment marketing
- Identifying tender opportunities and tender project management
- Business development support
- National/local marketing reporting
- Market research and analysis (SEO and SEM)
- Employer branding and talent acquisition
- Staff inductions, training and development
May 2015 - Mar 2016
Mar 2016 - Aug 2020
May 2015 - Mar 2016
Business Development & Marketing Manager Stateland Pty Ltd
In this role, Tracy was responsible for identifying new business opportunities, managing contractual obligations, and implementing Salesforce CRM and social media presence. She also managed the office administration team.
Key Responsibilities
- Sales for residential development projects throughout Qld
- Coordination of contractual settlements including maintaining contact with purchasers, purchaser’s solicitors, financiers, and property valuers, as well as the company solicitor and financier.
- Competitive market analysis and pricing projections for potential new developments.
- Website maintenance
- Social Media management
- Graphic design for brochures, flyers, reports and signage
- Advertising for corporate and residential projects
- Liaising with marketing/real estate agents to promote sales
- Online real estate listings
- Issue and monitor sales contracts
- Management of office administration team to support business objectives
Aug 2014 - May 2015
Mar 2016 - Aug 2020
May 2015 - Mar 2016
Practice Assistant - Shared Services
BDO Accounting
Tracy, led by the CAO, supported the Board, Partners and the Shared Services team. Shared Services provided internal service to the firm through People & Culture (HR), Information and Communications technology (ICT), Reception and Finance functions.
Key Responsibilities
- Partner and Board meeting minutes
- Calendar coordination
- Internal committee meeting chair and minutes
- Insurance policy updates
- Advertising and media
- Event coordination
- Sponsorship management
- Merchandise creation and orders
- Office relocation change management implementation
May 2002 - Jun 2014
May 2002 - Jun 2014
May 2002 - Jun 2014
Marketing Coordinator - Stateland Pty Ltd
Reporting to the Director of this property developer, Tracy was responsible for the administration and marketing activities for all properties. She maintained property insurance policies, real estate contracts, client and agent communications, and produced sales and marketing reports, collateral and advertising.
Jan 2002 - May 2002
May 2002 - Jun 2014
May 2002 - Jun 2014
Overseas Travel
Tracy embarked on a working holiday in the UK and France. She worked in hospitality and recruitment in London.
She returned to a full-time marketing position with Stateland Pty Ltd.
May 1998 - Jan 2002
May 2002 - Jun 2014
May 1998 - Jan 2002
Cairns, Tropical North Queensland
Tracy held various roles in administration, retail management, hospitality and tourism in Cairns.
Sunlover Helicopters
Pacific International Hotel
Quicksilver Diving Services
Drake International Temporary Agency
Dec 1987 - Apr 1998
Dec 1987 - Apr 1998
May 1998 - Jan 2002
Banking and Finance - Brisbane and Sydney
Tracy's career began in the finance industry in Brisbane and Sydney before she relocated to the tropical North.
National Australia Bank
Barclays Bank
Nissan Finance Coropration
St George Partnership Banking
Macquarie Investment Management Ltd